Diese Autorin konzentriert sich auf die praktischen Aspekte der Führung eines Lehrunternehmens und teilt ihre umfassende Erfahrung in den Bereichen Marketing und der Entwicklung nachhaltiger Lehrbetriebe. Ihre Arbeit leitet freiberufliche Pädagogen an, die geschäftliche Seite ihres Berufs zu verstehen und Strategien für den Verkauf und die Preisgestaltung ihrer Dienstleistungen zu entwickeln. Durch Online-Ressourcen und Workshops bietet sie praktische Ratschläge und Coaching an, um das berufliche Wachstum von Lehrern in diesem Bereich zu unterstützen.
This book reveals effective methods for gathering testimonials from clients and students, essential for establishing credibility in your teaching business. It offers strategies for requesting testimonials, preparing referrers, and exploring various testimonial formats, ultimately helping you build a strong portfolio to attract new customers.
Setting Up Payment Rules from the Outset
The Teacher's Guide to Marketing your Teaching Business (USPs - Uniqueness - Tag Lines)
Quality Teaching Has Its Price
Freelance teachers often find themselves undercharging for their services, leading to a cycle of frustration and career abandonment. This resource offers a comprehensive guide to establishing a sustainable pricing strategy for teaching services, addressing the challenges of the freelance market. Janine Bray-Mueller shares vital lessons from her experience as a freelance language teacher, emphasizing the importance of balancing consultancy, training, and leverage to create a thriving business. In a competitive landscape, understanding pricing is crucial, especially during economic uncertainty. Teachers often struggle with underpricing due to self-doubt or lack of awareness about their worth. The concept of a 'resentment number' is introduced, which is the minimum price a teacher should accept without feeling undervalued. While awareness of local market rates is essential, it is not the sole determinant of pricing. Janine advocates for value-based pricing, offering practical advice on how to implement this flexible approach. She provides step-by-step instructions to identify personal and business costs, calculate available teaching time, and determine a pricing range. Additional resources, including charts and Excel worksheets, are available upon request. With engaging insights, this guide equips freelance teachers to effectively manage pricing and build a financially stable, long-term career.