Build a successful and profitable retail strategy by focusing on the key areas every retailer must get right: developing a strategic marketing plan, financial management and buying and visual merchandising.
Retail Success Today is an indispensable guide for start ups and existing small to medium sized businesses wishing to establish and grow a profitable retail business. The authors focus on the key skills and critical decisions every retailer will need to make to ensure they maximise sales, profits and customer satisfaction. Learn from three leading Retail Experts, make your retail business a profitable success. Buying and Merchandising Strategies Store Planning, Layouts and Design Branding and Retail Marketing Ecommerce and Social Media Selling and Customer Service Business Operations and Staff Engagement Financial Planning and Cost Management