Clemens C. Jäger Bücher

Lassen Sie sich mit diesem Buch in die Grundlagen der BWL einfuhrenIm Zentrum dieses Buches uber die Grundlagen der BWL steht der Unternehmenslebenszyklus von der Grundungs- bis zur Sattigungsphase.

Im Zeitalter der Globalisierung sind die Weltmärkte eng vernetzt, was zu hohem Konkurrenz- und Innovationsdruck führt. Unternehmen, die zuvor ähnliche Marktsegmente in verschiedenen Regionen bedienten, sind durch den Internethandel zu direkten Konkurrenten geworden. In diesen globalen Märkten müssen sie sich durch neue Produkte, spezielle Serviceleistungen und verstärkte Kundenbindung hervorheben, da die Preisuntergrenze schnell erreicht ist. Dies stellt insbesondere die Mitarbeiter global agierender Unternehmen vor Herausforderungen, da sie häufig organisatorische Systemwechsel durchlaufen und höhere Leistungen erbringen müssen. Es obliegt den Führungskräften, ihre Mitarbeiter emotional stabil an neue Strukturen heranzuführen und zu motivieren. Seit den späten 1980er Jahren wird Emotionaler Intelligenz als Mittel vorgeschlagen, um die Emotionen der Mitarbeiter zu erkennen und die Personalführung entsprechend anzupassen. Befürworter versprechen, dass diese Fähigkeit leistungsfördernd wirkt. Die zentrale Frage ist, ob Emotionale Intelligenz ein tragfähiges Konzept für die Personalführung darstellt. Die Analyse in diesem Buch bietet einen kritischen Überblick über den aktuellen Forschungsstand und ermöglicht durch die Verbindung von Theorie und Praxis eine direkte Anwendung auf typische unternehmerische Herausforderungen.

Wars may be lost, companies may go bankrupt and marriages may end in divorce. Such failures may be due to mistakes in decision-making. Strategic decision-making is of great and growing importance and decision-making in general is indeed the central issue in management and operations. It determines external as well as internal action and reaction. Managers have to make decisions and act so as to avoid bankruptcy but instead ensure the company's livelihood and enhance the company's value. These represent two of the major managerial goals. Shareholders eventually demand constant improvement in performance. It is, however, an art to appropriately assess situations of decision-making. Companies and their environment are typically dynamic and strategy cannot be viewed isolated as its success will depend on the decisions of others also. Game Theory as a theory of interaction provides appealing formal concepts and tools for examining such interdependent strategic behavior in business and economic settings. Although in literature hints can be found that Game Theory is already being applied by managers, the potential of Game Theory has not yet been exploited.

Deflations and depressions are extremely rare. The last severe deflationary depression occurred over 70 years ago. Most economists these days have lost their fear of another deflationary disaster. Events like the dotcom burst, the terrorist attacks of 9/11 and the recent subprime mortgage crisis, however, show that our financial systems and economies are not entirely invulnerable. A terrorist attack in the United States or problems in only one segment of the US economy, are events that made numerous economies around the world tremble. The integration of today's financial markets and the complexity of its products, make assessments of risk and economic predictions exceedingly difficult. Nobody knows how the next economic challenges in the United States or the European Union will look like and whether they will only affect local markets, challenge a number of economies, or cause a global avalanche that will drag many a country into a severe depression. This book aims to raise attention to the treat of a defla-tionary depression, contribute to a better understanding of its nature and heighten the awareness of present day economic threats and possible countermeasures.

Much research has explored how emotions and experiences influence customer behavior, yet the direct connection between these factors and true brand loyalty in the German food sector remains unclear. In an era of fierce competition due to mature markets and globalization, brands increasingly resemble one another in functionality and quality. Consequently, it is crucial for organizations to find ways to distinguish themselves to foster customer loyalty. True brand loyalty is vital for businesses, as it can lead to increased sales, positive word of mouth, and brand support. However, true brand loyalty may not be achievable for all products and markets. Oliver suggests that products with low consumer involvement do not cultivate true brand loyalty. It is posited that consumption emotions and brand experiences correlate positively with brand loyalty in the German food sector. Additionally, it is anticipated that brand loyalty is more pronounced among older generations, while younger consumers exhibit multi-brand loyalty and variety-seeking behavior. Furthermore, women are believed to demonstrate greater brand loyalty than men, as gender is often cited as a factor influencing consumer behavior. This work aims to clarify these dynamics within the context of the German food industry.

The valuation of companies, particularly Internet firms, has sparked extensive debate in both economic theory and practice. Since the early 2000s, literature has increasingly focused on the valuation of Internet companies, especially during the New Economy era, which saw a surge in interest in young, innovative businesses. However, many companies' prospects were misjudged, leading to the collapse of the Internet bubble when it became clear that numerous business models were not economically viable, resulting in a downturn in global stock markets and the failure of many firms. In this context, the emergence of Web 2.0 marked a new phase for the Internet sector. Coined in 2005, the term signified a shift following the New Economy crisis, with successful Internet companies exhibiting distinct characteristics. The relevance of Web 2.0 was further highlighted by significant corporate acquisitions, reminiscent of the earlier bubble. For instance, Google acquired YouTube in 2006 for $1.65 billion, despite its lack of substantial revenue. Similarly, Microsoft invested $240 million for a minority stake in Facebook, valuing it at $15 billion, while Goldman Sachs invested $450 million in 2011, giving Facebook a theoretical market value of $50 billion. Concurrently, Web 2.0 companies achieved remarkably high market valuations during IPOs, exemplified by LinkedIn's $9 billion valuation on its first day on the NYSE in May 2011, despite not

In today's volatile markets, companies must be ready for sudden changes, a challenge exacerbated by rapid globalization. To navigate these shifts effectively, businesses need to gather early information to inform their decisions. This raises critical questions about how to obtain prewarning knowledge and assess potential risks from future events. The book by Jaeger and Maciejewski addresses these concerns by exploring the significance of forecasts, leading indicators, and weak signals in the context of financial crises. It offers a thorough overview of related management fields, including risk and crisis management and management accounting. The authors delve into theoretical models and concepts, illustrating the connections between different leadership approaches and how early warning systems are integrated into them. The publication underscores the importance of prewarning knowledge, demonstrating its strategic and operational significance, particularly during financial crises. Additionally, it critically discusses the limitations of early warning systems and suggests that there is potential for further conceptual enhancement, especially regarding strategic early indication. This comprehensive analysis emphasizes the necessity of early warning mechanisms in contemporary business management.

This collected edition contains scientific articles written by UCAM-FOM Doctoral School of Business PhD candidates. The doctoral programme is a collaboration between the two universities that established the UCAM-FOM Doctoral School of Business. This collaboration makes it possible for FOM students to participate in the Doctoral Programme in Administration and Management (ADE) at the UCAM headquarters in Murcia. The PhD programme was carefully designed to offer the synergy of the two institutions' research capacities, enabling networking and sharing of knowledge and exposure, all in support of the student experience. With regard to knowledge, the application of different frameworks is encouraged, both in academic theory and practical global application. Our mission is to offer the best of these thriving European, yet globally connected institutions to talented and leading professionals in all areas in business.

This thesis aims to incorporate the seemingly irrational behavior of humans into neoclassical economic models, enhancing their realism. It seeks to determine the extent of human irrationality and its implications, as well as how easily and through what means individuals can be manipulated. To achieve this, the study examines these behavioral traits from a behavioral economics perspective. Insights from behavioral economics and psychology will be integrated into neoclassical models, particularly focusing on the utility function—both with and without uncertainty—and the discounted utility model for intertemporal choices. The primary goal is not to create a readily applicable model but to demonstrate the significant impact that including such phenomena can have on economic models. By pursuing more realistic assumptions, the thesis aims to provide a comprehensive overview of the current state of research in this area.