StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story
- 253 Seiten
- 9 Lesestunden
Jim Signorelli Bücher
Jim Signorelli ist ein Vordenker und Redner im Marketingbereich, der als einer der weltweit führenden Experten für StoryBranding gilt. Er nutzt seine umfassende Erfahrung aus der Arbeit für große Werbeagenturen und namhafte Kunden, um Unternehmen dabei zu helfen, ihre einzigartigen Erzählungen zu definieren. Sein Ansatz konzentriert sich darauf, die Essenz einer Marke aufzudecken und sie klar und überzeugend zu kommunizieren. Signorellis Arbeit zielt darauf ab, durch strategisches Storytelling stärkere Verbindungen zwischen Marken und ihrem Publikum aufzubauen.
Storybranding(tm) 2.0 (Second Edition): Creating Stand-Out Brands Through the Purpose of Story
- 296 Seiten
- 11 Lesestunden
Focusing on the art of brand storytelling, this comprehensive guide offers practical techniques for crafting compelling narratives that resonate with audiences. It delves into the importance of authenticity and emotional connection in building a brand's identity. Readers will learn how to effectively communicate their brand's values and mission through engaging stories, ultimately enhancing customer loyalty and engagement. With actionable insights and real-world examples, this book serves as an essential resource for marketers and business owners looking to elevate their brand's presence.
StoryBranding 2.0
- 296 Seiten
- 11 Lesestunden
Focusing on the essential elements of brand storytelling, this updated edition provides a comprehensive guide to cultivating and promoting a brand narrative. It emphasizes understanding story structure as a foundation for crafting an authentic brand story that resonates with audiences. Through specific questions and step-by-step guidance, readers learn to define their brand's identity and purpose, ultimately helping their brand overcome challenges and connect deeply with prospects. Ideal for marketers, entrepreneurs, and personal branding advocates.