The book reveals the hidden influence of a demographic group responsible for 77% of discretionary spending in the American economy, referred to as NEOs (New Economic Order). This group, comprising 46% of the population, drives economic growth even in challenging times, yet remains largely unnoticed by businesses and government. Understanding their values and spending habits is crucial for developing a sustainable economic strategy that can revitalize America and harness the untapped potential of the NEO Economy for future prosperity.
