Managing and Marketing Tourist Destinations
Strategies to Gain a Competitive Edge
- 242 Seiten
- 9 Lesestunden
Focusing on the critical relationship between research, management, and tourism, this volume by Metin Kozak and Seyhmus Baloglu explores theoretical frameworks and practical strategies to enhance competitive advantage in tourist destinations. The authors emphasize the importance of collaboration among public and private sectors to effectively address growth and challenges in international tourism. Aimed at students, scholars, and industry practitioners, this book serves as a vital resource for understanding destination competitiveness and its implications for tourism management.
