Linda McLoughlin Bücher

Offers students a hands-on practical experience of textual analysis focused on magazines. It combines practical activities with texts, followed by commentaries and suggestions for further reading.

By applying Critical Discourse Analysis to South Asian women's lifestyle magazines, the book reveals a disconnect between the magazines' portrayals of women and their actual experiences. It critiques the commodified feminism presented in these publications, arguing that the narratives of freedom and choice serve commercial interests rather than genuine emancipation. The author contrasts how British magazines depict Eastern women as exotic while encouraging Indian women to adopt Western ideals, using focus group data to explore diverse attitudes and beliefs. This work is valuable for those in various academic fields, including Women's Studies and Cultural Studies.