Die Erfolgsgeschichte eines eigenwilligen Unternehmers
Yvon Chouinard, ursprünglich Kletterer und Surfer, wurde unfreiwillig Unternehmer und gründete das erfolgreiche Unternehmen Patagonia. In seinem Buch erzählt er von seiner Schulzeit, dem Erlernen des Schmiedehandwerks und der Entwicklung seines Kletterequipments, das zur Basis seines Unternehmens wurde.
Alpinistik Chouinard, Yvon. Eisklettern Pforzheim. Carta. 1981. -4°. 207 Seiten, zahlr. z.Tl. farbige Abb. Pappband. Gutes Ex.
Follows a group of young adventurers as they echo an expedition first made 40 years ago by Yvon Chouinard (founder of Patagonia) and Doug Tompkins (original founder of The North Face). Navigating from California to Chile, with an unplanned stop at Rapa Nui (Easter Island), the modern day adventurers explore the wild coasts and mountains of Patagonia. During their quest to surf and climb, they are exposed to the harmful effects of industry on the environment, as well as the courageous efforts of local people who are trying to preserve the wilderness. Book parallels the film 180° South trip, and tells of the journey with words and images not seen in the film.
Simplified straightforward primer on the core wisdom for all fly fishers.
Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else.
Details the business policies undertaken by the outdoor sports clothing company Patagonia to make environmentally responsible practices a priority, including using organic cotton and manufacturing recycled fleece.
The people who use Patagonia gear have explored the furthest extremities of wildness from the icy waters of the Labrador Sea to the baking hot, vertical granite of El Capitan. Notes from the Field delivers an intense glimpse of those front lines in a spectacular collection of essays and photographs commissioned for Patagonia. Authors such as Paul Theroux, Gretel Ehrlich, Russell Chatham, Rick Ridgeway, and Tom McGuane offer first-hand perspectives often off-beat and sometimes unsettling on our relationship to the natural world. Their words capture life-threatening moments and sudden insights into the soul of a sport. The accompanying images may command silence (the tiny silhouettes of climbers on a distant snowy ridge) or elicit a whoop of joy (a kayaker dropping off a 20-foot waterfall). Editor Nora Gallagher has collected the best essays and images from Patagonia's award-winning catalog and melded them with newly commissioned material to create an intelligent, powerful, and vital portrait of "life out there." Notes from the Field will appeal to adventurers, travelers, and dreamers everywhere.
Yvon Chouinard, founder of Patagonia, shares his innovative business and environmental philosophies that underpin his influential company. This revised edition combines insights from "Let My People Go Surfing," "The Responsible Company," and "Patagonia's Tools for Grassroots Activists," offering practical strategies for responsible business practices and effective activism. Readers will find essential tools and applications to navigate the intersection of ethical entrepreneurship and environmental advocacy, empowering them to make a positive impact in both fields.
For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools' best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.
Through a compilation of his many articles on sports, from falconry to fishing and climbing to surfing, along with musings on the purpose of business and the importance of environmental activism, the author reveals his extraordinary and varied life experiences.