Martin Reeves Bücher

A guide for mining the imagination to find powerful new ways to succeed. Imagination is crucial for identifying opportunities in adversity, rethinking businesses, and discovering growth paths. However, many organizations struggle to harness this capacity. This work explores the mechanics of imagination and offers a six-step process for generating and implementing ideas. The steps include: Trigger—disrupting existing mental models to foster a more imaginative mindset; Rethink—shifting focus from "what is" to "what could be"; Act—creating a feedback loop between thought and reality; Amplify—sharing evolving ideas to cultivate collective imagination; Codify—establishing an organizational framework to capture and leverage new ideas while allowing for future innovation; Sustain—keeping imagination alive to continually reinvent the company. Imagination, often misunderstood, is essential for business success, enabling significant pivots and shifts, especially during crises. This guide aims to demystify and operationalize imagination, infusing new life into organizations and equipping them to navigate uncharted territories effectively.

And, they avoid the common frustrations stemming from lack of perceived relevance and engagement around on the strategy process. How you choose and execute the right approach is the focus of this book. From Global BCG strategy experts Martin Reeves, Knut Haanæs, Janmejaya Sinha (and based on the bestselling article in Harvard Business Review), Your Strategy Needs a Strategy offers a practical guide to help you to match your approach to strategy to your environment and execute it effectively, to combine different approaches for companies which operate in multiple environments, and to lead your organization in making better strategic choices. Organizing approaches into five strategic archetypes-Be Big, Be Fast, Be First, Be the Orchestrator, Be Viable-the authors explain the conditions under which each is appropriate, when and how to execute each one, and how to avoid common strategy traps.

The Covid-19 crisis caused massive disruptions to businesses around the world. Many were caught unprepared by the pandemic, putting some in danger of collapse. But not all were equally affected--some emerged from the crisis in a position of advantage. Research on corporate performance over decades shows that the dispersion between companies consistently increases in times of crisis. In other words, resilience to unexpected shocks has a disproportionate impact on long-term competitive advantage. Furthermore, ongoing trends are making it harder for businesses to sustain success over time. New offerings are being adopted, matched, and made obsolete faster, and competitive advantage is becoming less durable. In order to survive in the long run, businesses must reinvent themselves regularly--doing the same thing over and over will eventually lead to failure. Many business leaders are now expressing an intention to make their companies more resilient, but there is not yet a well-codified playbook for doing so. This book, drawing on research from the BCG Henderson Institute over many years, provides a set of perspectives on how to thrive under adverse conditions and how to reinvent businesses for the changing context. Overcoming both of these challenges is necessary for leaders to build long-lasting companies.

The ranking of the largest exchange-listed companies in the world has changed enormously in recent years. This book explains how this happened and what was the key to success.

The Inspiring the Next Game series is a set of perspectives on emerging themes in business from the BCG Henderson Institute, the strategy think tank of Boston Consulting Group. Strategy is by definition a changing art: strategy is about generating competitive advantage, but what it takes to create advantage is always evolving. This is especially true today, when the business environment is changing rapidly and causing similarly rapid change in the demands on companies. Leaders need not only new strategies but new ways of thinking about strategy. This series takes a broad view of strategy, reflecting the multifaceted imperatives that leaders face. It goes beyond the static view of classical strategy and explores the dynamic side of strategy that is necessary for a complex, uncertain context. And it goes beyond the traditional role of the strategy function to explore implications in other areas, such as technology, organizational design, and management and leadership broadly. The BCG Henderson Institute is dedicated to creating ideas and inspiration that will help forward-looking leaders shape their next game. This series will draw on the work of dozens of BHI Fellows, Ambassadors and collaborators to develop new, valuable new insights from business, science, technology, economics and society.