Gerd Leonhard Bücher

Alle Technologien sollen dem menschlichen Glück dienen. Der Titel ist eher provokant als prophetisch, denn der Autor ist optimistisch bezüglich unserer Zukunft. Für ihn wäre ein Szenario, in dem Technologie und Technologiefirmen ohne Verantwortung agieren, der schlimmste Fall. Er glaubt, dass wir uns auf eine neue, globale „digitale Ethik“ einigen müssen, um ein gemeinsames Verständnis darüber zu entwickeln, was wir in der Zukunft sein wollen. In einem idealen Zukunftsbild könnte die Menschheit Technologie nutzen, um große Herausforderungen wie Klimawandel, Krankheiten, Wasserversorgung, Hunger und Energie zu bewältigen. Die im Buch beschriebenen Megatrends, wie Automatisierung und Kognifizierung, könnten uns mehr Zeit für wichtige menschliche Bedürfnisse geben, wie soziale Interaktionen, Kreativität und Selbstverwirklichung. Der Autor schätzt die Chancen für unsere Zukunft positiv ein, sieht jedoch die Notwendigkeit, den exponentiellen technologischen Fortschritt am kollektiven menschlichen Glück zu messen. Es ist entscheidend, dass die Gefahren der restlichen 10 Prozent nicht ebenfalls exponentiell zunehmen. Dieses Buch könnte dazu beitragen, diese Diskussion zu fördern.

Futurist Gerd Leonhard breaks new ground again by bringing together mankind's urge to upgrade and automate everything-down to human biology itself-with our timeless quest for freedom and happiness. Before it's too late, we must stop and ask the big questions: How do we embrace technology without becoming it? When it happens-gradually, then suddenly-the machine era will create the greatest watershed in human life on Earth. Technology vs. Humanity is one of the last moral maps we'll get as humanity enters the Jurassic Park of Big Tech. Artificial intelligence. Cognitive computing. The Singularity. Digital obesity. Printed food. The Internet of Things. The death of privacy. The end of work-as-we-know-it, and radical longevity: The imminent clash between technology and humanity is already rushing towards us. What moral values are you prepared to stand up for-before being human alters its meaning forever? Gerd Leonhard is a new kind of futurist schooled in the humanities as much as in technology. In his most provocative book to date, he explores the exponential changes swamping our societies, providing rich insights and deep wisdom for business leaders, professionals and anyone with decisions to make in this new era. If you take being human for granted, press Reset now with this passionately argued call to create a genuinely braver new world.

(Berklee Press). For the next generation of players and downloaders, a provocative scenario from a music industry think tank. From the Music Research Institute at Berklee College of Music comes a manifesto for the ongoing music revolution. Today, the record companies may be hurting but the music-making business is booming, using non-traditional digital methods and distribution models. This book explains why we got where we are and where we are heading. For the iPod, downloading market, this book will explain new ways of discovering music, new ways of acquiring it and how technology trends will make music "flow like water," benefiting the people who love music and make music.

Exploring the evolving landscape of content, media, and business, Gerd Leonhard argues that traditional methods of profit generation are being upended by the Internet. "Friction is Fiction" compiles his most impactful essays and blog posts, emphasizing the need to build trust and convert attention into revenue rather than exploiting friction points in transactions. This collection highlights the shift from controlling consumers to fostering genuine engagement in a rapidly changing digital environment.