Stephen Michael Kosslyn ist ein Kognitionspsychologe, der vor allem für seine bahnbrechende Forschung und Theorien zur mentalen Vorstellungskraft bekannt ist. Seine Arbeit legt nahe, dass Vorstellungskraft kein einzelnes Phänomen ist, sondern vielmehr eine Zusammensetzung verschiedener Funktionen darstellt, die jeweils von spezifischen neuronalen Netzwerken im Gehirn unterstützt werden. Kosslyn wendet psychologische Prinzipien auf die Gestaltung von visuellen Anzeigen und effektiver Kommunikation an, einschließlich der Optimierung von Präsentationen. Seine Forschung verbindet überzeugend die Kognitionswissenschaft mit einem tieferen Verständnis des menschlichen Geistes.
Incorporating neuroscience seamlessly into the study of cognitive psychology, this book takes a fresh look at the field, and presents it as it actually is today. By integrating findings about the brain into the usual fare for this topic, it provides the foundation for students to study current research in the field.
True or False?Most PowerPoint presentations ·compelling·illuminating·informative·clear and to the point FalseMake a change following the principles of Stephen ·a world authority on the visual brain·a clear and engaging writerMaking PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!