V. Kumar Bücher

Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.

Focusing on global marketing research, this comprehensive guide walks students and market researchers through every phase of the research process. It addresses recent advancements in the field, including both quantitative and qualitative techniques, and explores how the Internet has transformed research practices in a global context. The book emphasizes practical applications and thorough documentation, making it an essential resource for understanding the complexities of conducting research in today's interconnected market.

Focusing on the treatability study of chromium and heavy metals, the book offers a comprehensive analysis of different treatment methods for contaminated soil and groundwater. It evaluates the effectiveness of these techniques in removing pollutants, providing valuable insights for environmental remediation efforts.

Customer Relationship A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.

Completely revised and updated, this text is designed to meet the needs of business students and marketing researchers. Focusing on the logic of the research process, it discusses when to use research, how to recognize effective research, what alternatives exist, and how to apply results. New information on scanner technology and data management along with advertising research are contained in the book. Also included are case studies based on actual management problems in a wide variety of situations, giving marketing students hands-on experience in the decision making process.