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James R. Taylor

    Marketing Research
    Needs-Based Market Segmentation Strategies
    The situated organization : case studies in the pragmatics of communication research
    • What happens when a solid foothold in pragmatics interacts with novel case studies in communication research? This innovative work presents theories and reflects on them through empirical studies. It offers fundamental insights into organizations from a communication perspective, highlighting the essential role of communication in understanding organizational dynamics. These insights extend beyond communication studies into organization science, management, information systems, and enterprise engineering. The book develops a conceptual framework based on the idea of "organization-as-thirdness," applying concepts from semiotics, philosophy of language, and ethnomethodology to demonstrate the constructive role of communication in organizations. It explores how members understand and recognize their organizations through communication practices, presenting an alternative viewpoint to the "organization-as-network" concept. Instead, it views organizations as configurations of agencies and their fields of practice. This comprehensive and well-written text, enriched by case studies that bring theory to life, serves as a systematic introduction for students at all levels in organizational communication, guiding them in conducting empirical field research.

      The situated organization : case studies in the pragmatics of communication research
    • Needs-Based Market Segmentation Strategies

      How to Forecast Competitive Positions (and Make Millions)

      • 158 Seiten
      • 6 Lesestunden

      The book introduces a groundbreaking tool designed to forecast the future success or failure of businesses, moving beyond traditional reliance on historical data. It emphasizes innovative methods for evaluating potential outcomes, providing readers with fresh insights into business predictions. This approach aims to empower entrepreneurs and investors by enhancing their decision-making processes through a more intuitive understanding of market dynamics.

      Needs-Based Market Segmentation Strategies
    • This applied approach to the management use of marketing research is organized according to the steps in the marketing research process. The changes to the fourth edition include expanded coverage of CIS, coverage of careers in marketing research, more real-world examples and a new software supplement with data on real marketing research studies.

      Marketing Research