Albrecht Enders Bücher

Angesichts der sich rasch verändernden Bildungsanforderungen in der Wirtschaft stehen die Hochschulen vor der Herausforderung, ihre Studienangebote den neuen Gegebenheiten anzupassen. In diesem Zusammenhang gewinnen internetbasierte Studienangebote zunehmend an Bedeutung, denn die Internetnutzung breitet sich auch im Bildungswesen rapide aus. Albrecht Enders analysiert das Problem der Gestaltung internetbasierter Studiengänge aus einer neuartigen Perspektive. Dabei geht er nicht von einzelnen, isolierten Teilaspekten des internetbasierten Studiums aus, sondern demonstriert auf der Grundlage lerntheoretischer Anforderungen in einem umfassenden Ansatz, wie Studienangebote unter Nutzung des Internets bestmöglich gestaltet werden können. Um praktikable Anwendungsmöglichkeiten geben zu können, differenziert der Autor internetbasierte Studienangebote für unterschiedliche Zielgruppen und zeigt außerdem, welche Geschäftsmodelle zur Realisierung derartiger Studienangebote sinnvoll sind.

Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the 'dot.bomb' disasters? This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business. Ideal for MBA students, upper-level undergraduates and practitioners, "Strategies for e-Business" provides the reader with tools for analysing 28 original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies. The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond. ""Strategies for e-Business" is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e-business without the hype. This highly readable book is clearly the culmination of years where Jelassi, in particular, has remained at the forefront of making e-business particularly relevant to the practising manager, gleaning deep insights from case research on how firms use e-business to gain competitive advantage, and his own leading academic research." Professor Andrew Boynton, Director of the Executive MBA, IMD Lausanne "This textbook is a great resource for everybody who is active in e-business. The comprehensive case studies outline the new pillars for success: a solid business model and well-founded strategy adapted to the unique characteristics of the digital world." Philipp Justus, Managing Director, eBay Germany "I have used several of the case studies that Jelassi has produced in my own teaching and find them to be invaluable...This will become, in my opinion, one of the best textbooks on e-commerce. It combines case studies with a serious and respected intellectual perspective. I would definitely adopt it - books like this are rare." Neil Pollock, Lecturer in e-Business, Management School and Economics, The University of Edinburgh The practical approach of this book inspires the reader to create value with e-business. It breaks down the barriers between conventional business and e-business. The carefully-researched and well-written case studies vividly demonstrate how to achieve sustainable advantage through new technologies. Haider Rashid, Chief Information Officer, ABB Group" Tawfik Jelassi" is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France "Albrecht Enders" is an Associate with The Boston Consulting Group, Cologne, Germany

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.