Strategic management of services in the Arab Gulf states

Autor*innen

• M. S. Kassem

Parameter

• Technik & Maschinenbau

Mehr zum Buch

The book provides a comprehensive exploration of various industries in the Arab Gulf States, structured into three main parts. The first part offers background information, including an introduction to the business environment and the unique characteristics of services in the region. The second part delves into specific industries, beginning with the airline sector, which includes detailed case studies on prominent airlines such as Saudi Arabian Airlines, Kuwait Airways, Gulf Air, and Royal Jordanian Airline. The banking industry is also examined, featuring key players like National Commercial Bank, Saudi American Bank, and Gulf International Bank, alongside insights into the technological aspect with “Bank Arabia” computer services. The lodging industry is represented through case studies of notable hotels, while the health care sector includes discussions on Al-Mana General Hospital and Green Crescent Health Services Clinic. The book further explores strategic management across various industries, highlighting organizations like Saudi Consulting House and the Saudi Arabian International School. The final section summarizes key findings and presents strategic management practices specific to the Arabian context. Additional resources include a guide to the case method, discussion questions, currency exchange rates, and a list of abbreviations, providing a thorough reference for readers.

• Sprache: Englisch
• Erscheinungsdatum: 1989