E-conomics

Autor*innen

• Ulrich Lange

Parameter

• 330 Seiten
• 12 Lesestunden

• Technik & Maschinenbau

Mehr zum Buch

E-conomics provides readers with a roadmap to the landscape of the new Internet economy and serves as a reference to the economics of the information age. Written by communication economists and experts in the media business from the US and Europe, this book provides an in-depth analysis of the Internet revolution showing how the rules of business have changed. It takes the European telecommunications industry as a focal point and features strategies for a successful Network Economy. E-conomics is essential reading for economists, managers, and business strategists requiring an understanding of the dynamics of electronic commerce.

• Sprache: Deutsch
• Erscheinungsdatum: 2000
• Einband: Hardcover