Customer relationship management

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• 406 Seiten
• 15 Lesestunden

• Technik & Maschinenbau

Mehr zum Buch

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

• Sprache: Englisch
• Erscheinungsdatum: 2001
• Einband: Hardcover