Moving into mass customization

Autor*innen

• Claus Rautenstrauch

Parameter

• 256 Seiten
• 9 Lesestunden

• Technik & Maschinenbau

Mehr zum Buch

Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.

• Sprache: Englisch
• Erscheinungsdatum: 2002
• Einband: Paperback