Leveraging mobile media

Cross-Media Strategy and Innovation Policy for Mobile Media Communication

Autoren

• Valerie Feldmann

Parameter

Seitenzahl

269 Seiten

Lesezeit

10 Stunden

• Lehrbücher
• Universitätslehrbücher
• Information age economy

Mehr zum Buch

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Mehr lesen

• Sprache: Englisch
• Erscheinungsdatum: 2005
• Einband: Paperback