Logos, warehouses, containers

Autor*innen

• Frank Breuer

Parameter

• Fotografie

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Bernd and Hilla Becher disciple Frank Breuer pays great tribute to his mentors with this magnificent typological study. Though perhaps not as rigid as his forebears, Breuer's photographs of the eponymous subjects are subtly linked and overlapping. From the "Frank Breuer has been recording standardized industrial spaces in Germany, Holland and Belgium for five years with his large-format camera. Architecture in the predominantly urban cultivated landscape becomes the central element in Breuer's photographs. Breuer's interest in modular structures resides in the reduced formal relationships and monochrome sequencing within the photographs themselves. Parallel to his investigation of generic buildings, Breuer is also interested in commercial trademarks, logos and signs. As identification props for consumer products, one's ideals and desires are closely linked to trademark names whose logos confront us in virtually all areas of daily life from packaging and magazine advertisements to giant billboards. Breuer sees such signs as having no clearly defined size, and just as in photography, scale can be lost.

• Sprache: Englisch
• Erscheinungsdatum: 2005