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The financial crisis that began in the US has sparked global debate on globalization, which has evolved significantly since Theodore Levitt's 1983 concept of "Globalization of Markets." The editors propose "Globalization 2.0" to describe the new complexities, emphasizing that the previous model will never return, as uncertainty now dominates strategic management.
Buchkauf
Globalization 2.0. A Roadmap to the Future from Leading Minds, Raschid Ijioui, Heike Emmerich
- Sprache
- Erscheinungsdatum
- 2014
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- (Paperback)
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