Asia in the eyes of Europe

The publication comprises the findings of an interregional research project, which set out to gauge the public and media perceptions of ‘Asia’ in Europe. The fallout of the global economic crisis has impacted the world in a profound way. While Europe struggles through a protracted crisis, Asia continues to emerge as a major economic and political power. Given the rising importance of co-operation between Asia and Europe in this uncertain era, there is a strong impetus to understand how ‘Asia’ is seen from Europe and to study Europeans’ perceptions of Asia. The study of perception is becoming an influential research field given its multi-disciplinary and unique approach in providing deepened understanding of others and their expectations. Understanding perceptions can provide improved communications and guidance for informed policy adjustments. Carried out in a sample of eight EU member states – Austria, Belgium, Denmark, France, Germany, Italy, Romania, United Kingdom – throughout 2010 and 2011, the study aims to help guide Asian and European policy makers to improve mutual co-operation. The publication provides analysis of the core research findings and includes detailed daily analysis of 29 media outlets across Europe, a public opinion survey of over 6,000 respondents and face-to-face interviews of over 100 top European media professionals. Rigorously researched and analysed, the publication offers an insight into the issues and images of a ‘Rising Asia’ that resonate most among Europeans.