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Düsseldorf is the bustling Rhine metropolis right at the heart of Europe but tradition is of great importance in Düsseldorf – this is especially apparent during the “fifth season”, when the carnival followers take over in the city. This years’ GOR is a little too late for carnival but Düsseldorf has much more to offer than just crazy fun: Founded in 1965, the Heinrich-Heine-University (HHU) now is a full-scale university with five faculties in Medicine, Life and Natural Sciences, Humanities and Social Sciences, Economics and Business Administration, and Law, respectively. A particular strength of HHU lies in its collaborative research activities. The Faculty of Philosophy shows this in particular. Here in this faculty, in the department of social sciences, this years’ GOR is hosted. Online research is also often based on an interdisciplinary approach: The recent GOR program shows the open character of this conference. The emphasis lies on online research methodology – in addition this years’ program has a focus on social media research, a field which is evolving as fast as social platforms. For two conference days the presentations (papers, discussions and posters) are condensed in three tracks: Track 1: Presentation on Online Research Methodology and Internet Surveys Track 2: Presentation on Applied Online Market Research Track 3: Presentation on Social Media Research and Civil Society Our Keynotes, Prof. Joe Walther from Michigan State University who will talk about social media, relationship theories, and civil society and George Terhanian from Toluna who will consult the future of online market research shows another tradition of GOR: The conference is a meeting point for practitioners and academics. So, within the framework of the conference, we will for the fourth time grant the award for the “Best Practice in Commercial Online Market Research”. Papers presented by Gruner & Jahr, Lufthansa, Telekom Austria, Ford and MAM – competing for this prize.
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Proceedings / 13th General Online Research Conference GOR 11, Monika Taddicken
- Sprache
- Erscheinungsdatum
- 2011
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- Titel
- Proceedings / 13th General Online Research Conference GOR 11
- Sprache
- Englisch
- Autor*innen
- Monika Taddicken
- Verlag
- DGOF
- Verlag
- 2011
- ISBN10
- 3000339760
- ISBN13
- 9783000339769
- Kategorie
- Informatik & Programmierung
- Beschreibung
- Düsseldorf is the bustling Rhine metropolis right at the heart of Europe but tradition is of great importance in Düsseldorf – this is especially apparent during the “fifth season”, when the carnival followers take over in the city. This years’ GOR is a little too late for carnival but Düsseldorf has much more to offer than just crazy fun: Founded in 1965, the Heinrich-Heine-University (HHU) now is a full-scale university with five faculties in Medicine, Life and Natural Sciences, Humanities and Social Sciences, Economics and Business Administration, and Law, respectively. A particular strength of HHU lies in its collaborative research activities. The Faculty of Philosophy shows this in particular. Here in this faculty, in the department of social sciences, this years’ GOR is hosted. Online research is also often based on an interdisciplinary approach: The recent GOR program shows the open character of this conference. The emphasis lies on online research methodology – in addition this years’ program has a focus on social media research, a field which is evolving as fast as social platforms. For two conference days the presentations (papers, discussions and posters) are condensed in three tracks: Track 1: Presentation on Online Research Methodology and Internet Surveys Track 2: Presentation on Applied Online Market Research Track 3: Presentation on Social Media Research and Civil Society Our Keynotes, Prof. Joe Walther from Michigan State University who will talk about social media, relationship theories, and civil society and George Terhanian from Toluna who will consult the future of online market research shows another tradition of GOR: The conference is a meeting point for practitioners and academics. So, within the framework of the conference, we will for the fourth time grant the award for the “Best Practice in Commercial Online Market Research”. Papers presented by Gruner & Jahr, Lufthansa, Telekom Austria, Ford and MAM – competing for this prize.