I don't even recognize you anymore

The Limits of the Protection of Alteration and Modernisation of Fictitious Characters

Autor*innen

• Carl Dominik J. Niedersüß

Parameter

• Juristische Literatur
• Recht

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Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers. The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.

• Sprache: Englisch
• Erscheinungsdatum: 2015
• Einband: Paperback