Cross-industry innovation processes

Strategic Implications for Telecommunication Companies

Autoren

• Tobias Hahn

Parameter

• Lehrbücher
• Universitätslehrbücher

Mehr zum Buch

Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.

Mehr lesen

• Sprache: Englisch
• Erscheinungsdatum: 2015