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The book explores the export of American economic culture and its impact on Germany, detailing various aspects of this cultural exchange. It begins with sociological and anthropological perspectives, examining the import, export, and exchange of economic culture, along with the communication channels that facilitated the transmission of American business practices. The history and composition of American investments in Germany are analyzed, including influences on these investments and German perspectives on American capital. The role of American management in local subsidiaries is discussed, highlighting the import and significance of Americanisms. The book also delves into the control and structure of German branches, addressing relationships, management structures, and marketing organization. Furthermore, it investigates the transfer of techniques, focusing on knowledge export, manufacturing technologies, accounting methods, and management techniques, including advertising and public relations. The principles of American entrepreneurial thinking are examined, covering managerialism, professionalism, institutionalism, functionalism, and human relations. Finally, the text addresses the characteristics and introduction of American innovations, considering symbolic and innovative traits, as well as the valuation and resistance to change. It concludes with a discussion on the dynamics of coercion and freedom within the eco
Buchkauf
Amerikanische Firmen in Deutschland, Heinz Hartmann
- Sprache
- Erscheinungsdatum
- 1963
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- (Paperback)
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