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While multimodality is one of the most influential semiotic theories for analysing media artefacts, the concepts of this theory are heterogeneous and widespread. The book takes the differences between approaches in Germany and those in international contexts as a starting point, offering new insights into the analysis of multimodal documents. It features contributions by researchers from more than 15 nations and various disciplines, including theoretical reflections on multimodality, thoughts about methodological, empirical, and experimental approaches as well as analyses of various multimodal artefacts.
Buchkauf
Building bridges for multimodal research, Janina Wildfeuer
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Building bridges for multimodal research
- Sprache
- Englisch
- Autor*innen
- Janina Wildfeuer
- Verlag
- Peter Lang Edition
- Erscheinungsdatum
- 2015
- Einband
- Hardcover
- ISBN10
- 3631662661
- ISBN13
- 9783631662663
- Kategorie
- Skripten & Universitätslehrbücher
- Beschreibung
- While multimodality is one of the most influential semiotic theories for analysing media artefacts, the concepts of this theory are heterogeneous and widespread. The book takes the differences between approaches in Germany and those in international contexts as a starting point, offering new insights into the analysis of multimodal documents. It features contributions by researchers from more than 15 nations and various disciplines, including theoretical reflections on multimodality, thoughts about methodological, empirical, and experimental approaches as well as analyses of various multimodal artefacts.