The Search

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Autor*innen

• John Battelle

Parameter

• 336 Seiten
• 12 Lesestunden

• Geschichte
• Handel und Verkauf
• Informatik & Programmierung
• Sachliteratur
• Wirtschaft

Mehr zum Buch

Through over 350 interviews with Google executives and industry leaders, this book explores the evolution of the Internet search engine and its impact on information retrieval and viral marketing. It delves into the factors that led to Google's success as one of the top IPOs, highlighting the competitive landscape and innovations that transformed the way we search for information online.

• Sprache: Englisch
• Erscheinungsdatum: 2006
• Einband: Paperback