The Brand Gap

How to bridge the distance between business strategy and design

Autor*innen

• Marty Neumeier

Parameter

• Handel und Verkauf
• Kunst
• Kunst & Kultur
• Sachliteratur
• Wirtschaft

Mehr zum Buch

Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."

• Sprache: Englisch
• Erscheinungsdatum: 2006
• Einband: Paperback