Business to Business Direct Marketing
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Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Buchkauf
Business to Business Direct Marketing, Robert W Bly, Robert W Bly
- Sprache
- Erscheinungsdatum
- 1998
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- Titel
- Business to Business Direct Marketing
- Sprache
- Englisch
- Autor*innen
- Robert W Bly, Robert W Bly
- Verlag
- McGraw Hill Professional
- Erscheinungsdatum
- 1998
- ISBN10
- 0844232432
- ISBN13
- 9780844232430
- Kategorie
- Wirtschaft
- Beschreibung
- Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.