Word of Mouth Marketing

How Smart Companies Get People Talking

Autor*innen

• Andy Sernovitz

Parameter

• 215 Seiten
• 8 Lesestunden

• Business & Management
• Führung
• Handel
• Marketing & Vertrieb
• Sachliteratur

Mehr zum Buch

Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.

• Sprache: Englisch
• Erscheinungsdatum: 2012
• Einband: Paperback