Emotional Banking

Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands

Autor*innen

• Duena Blomstrom

Parameter

• 172 Seiten
• 7 Lesestunden

• Wirtschaft

Mehr zum Buch

The book explores the challenges faced by traditional banks in the age of FinTech, highlighting the need for a cultural shift towards Emotional Banking. By placing consumers at the core of banking product development and service delivery, banks can foster deeper connections and create a beloved brand. It emphasizes the importance of overcoming outdated business models and internal resistance to change in order to compete effectively in a rapidly evolving financial landscape.

• Sprache: Englisch
• Erscheinungsdatum: 2019
• Einband: Paperback