Mobile Persuasion Design

Changing Behaviour by Combining Persuasion Design with Information Design

Autor*innen

• Aaron Marcus

Parameter

• 696 Seiten
• 25 Lesestunden

• Informatik & Programmierung

Mehr zum Buch

Exploring the intersection of mobile technology and persuasive design, this book delves into how mobile applications can influence user behavior and decision-making. It provides insights into psychological principles and practical strategies for creating effective mobile experiences that engage users. Case studies and real-world examples illustrate the impact of design choices on user interaction. Aimed at designers, marketers, and developers, it emphasizes ethical considerations and the importance of user well-being in persuasive mobile design.

• Sprache: Englisch
• Erscheinungsdatum: 2015
• Einband: Hardcover