E-business

Autor*innen

• Adam Bujak

Parameter

• Lehrbücher
• Universitätslehrbücher

Mehr zum Buch

Electronic Business poses a significant threat to the existence of many wholesale companies, with research primarily focusing on the transaction-cost-based circumvention of wholesale operations. However, the potential of electronic business to create sustainable competitive advantages has received less attention. This work offers a theoretical contribution aimed at identifying and developing such advantages. Through a developed model, it analyzes competitive advantages derived from increased operational effectiveness due to e-business solutions. The author also addresses the strategic positioning of wholesalers, which is crucial in the evolving e-business landscape. The inquiry focuses on the resources necessary to secure sustainable competitive advantages. The criteria identified through the analysis model can guide wholesalers in making concrete strategic decisions. The book aims to uncover the sources of sustainable competitive advantage that allow wholesalers to navigate disintermediation processes. Currently, the significance of e-business for wholesale enterprises is underexplored, with existing research predominantly addressing the disintermediation hypothesis. Wholesalers in the e-business environment face risks from decreasing transaction costs, which could lead to their exclusion from the value chain. A thorough analysis of operational effectiveness and strategic positioning will help identify potential competitive a

• Sprache: Englisch
• Erscheinungsdatum: 2008
• Einband: Paperback