Storytelling

Branding in Practice

Autor*innen

• Klaus Fog

Parameter

• 260 Seiten
• 10 Lesestunden

• Handel und Verkauf
• Kommunikation
• Wirtschaft

Mehr zum Buch

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.

• Sprache: Englisch
• Erscheinungsdatum: 2010