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The triangle of Intercultural Management, B2B-Marketing and Sales Management generates a fascinating combination of challenges as a result of the globalization process. As globalization also happens in a social framework, we have added aspects of intercultural social work as a session. The study program Global Sales and Marketing and the Platform for Intercultural Competencies have formed a partner network of universities and researchers to perform research activities which address these topics. As a result of these activities, the scientific insights gained and transformation examples are presented in a one-day conference with the following sessions: - Session A: Intercultural Management and International HRM - Session B: B2B-Marketing and Sales Management - Session C: Intercultural Social Work
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Proceedings / Cross Cultural Conference 2012, Robert Füreder
- Sprache
- Erscheinungsdatum
- 2012
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- Titel
- Proceedings / Cross Cultural Conference 2012
- Sprache
- Englisch
- Autor*innen
- Robert Füreder
- Verlag
- Shaker
- Erscheinungsdatum
- 2012
- ISBN10
- 3844009884
- ISBN13
- 9783844009880
- Kategorie
- Skripten & Universitätslehrbücher
- Beschreibung
- The triangle of Intercultural Management, B2B-Marketing and Sales Management generates a fascinating combination of challenges as a result of the globalization process. As globalization also happens in a social framework, we have added aspects of intercultural social work as a session. The study program Global Sales and Marketing and the Platform for Intercultural Competencies have formed a partner network of universities and researchers to perform research activities which address these topics. As a result of these activities, the scientific insights gained and transformation examples are presented in a one-day conference with the following sessions: - Session A: Intercultural Management and International HRM - Session B: B2B-Marketing and Sales Management - Session C: Intercultural Social Work