Researching the changing profession of public relations

Autor*innen

• Aydemir Okay

Parameter

• 333 Seiten
• 12 Lesestunden

• Marketing & PR

Mehr zum Buch

This book seeks to explore the changing profession of PR by illustrating the past and present perspective of PR practice in some European countries, discussing professionalization of PR together with new dilemmas, notions, concepts, and perspectives, and focusing on the usage, effect and institutionalization of new media and new digital PR tools.

• Sprache: Englisch
• Erscheinungsdatum: 2013