Collaboration with potential users for discontinuous innovation

Experimental Research on User Creativity

Autor*innen

• Martin Hewing

Parameter

• Lehrbücher
• Universitätslehrbücher

Mehr zum Buch

Martin Hewing and co-author Katharina Hoelzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.

• Sprache: Englisch
• Erscheinungsdatum: 2014