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Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
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A global view on intercultural management, Jürgen Rothlauf
- Sprache
- Erscheinungsdatum
- 2014
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- Titel
- A global view on intercultural management
- Sprache
- Englisch
- Autor*innen
- Jürgen Rothlauf
- Verlag
- De Gruyter Oldenbourg
- Erscheinungsdatum
- 2014
- ISBN10
- 3110400626
- ISBN13
- 9783110400625
- Kategorie
- Lehrbücher
- Beschreibung
- Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.