Online Growth Options for Retailers

Three Essays on Domestic and International Growth Strategies with Online Retailing

Autor*innen

• Matthias Schütze

Parameter

• 152 Seiten
• 6 Lesestunden

• Lehrbücher
• Universitätslehrbücher

Mehr zum Buch

Focusing on the strategic intentions of store-based retail and wholesale companies, this research delves into their efforts to establish online channels. It explores the criteria influencing foreign market selection and the factors that accelerate the internationalization of online retailers. By offering new insights, the study enhances both academic research and practical management strategies, making it a valuable resource for scholars and practitioners interested in the complexities of online retailing.

• Sprache: Englisch
• Erscheinungsdatum: 2018
• Einband: Paperback