The Anatomy of Buzz
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Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researchers who have successfully built buzz for major brands.
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The Anatomy of Buzz, Emanuel Rosen
- Beschriftungen / Markierungen
- Sprache
- Erscheinungsdatum
- 2002
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- Titel
- The Anatomy of Buzz
- Sprache
- Englisch
- Autor*innen
- Emanuel Rosen
- Verlag
- Currency
- Erscheinungsdatum
- 2002
- Einband
- Paperback
- ISBN10
- 0385496680
- ISBN13
- 9780385496681
- Kategorie
- Wirtschaft
- Beschreibung
- Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researchers who have successfully built buzz for major brands.