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Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the world's leading companies.
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The better mousetrap, Simon Pont
- Sprache
- Erscheinungsdatum
- 2013
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- Titel
- The better mousetrap
- Sprache
- Englisch
- Autor*innen
- Simon Pont
- Verlag
- Kogan Page
- Verlag
- 2013
- Einband
- Paperback
- ISBN10
- 0749466219
- ISBN13
- 9780749466213
- Kategorie
- Wirtschaft, Psychologie
- Beschreibung
- Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the world's leading companies.