Brandwashed. Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Autor*innen

• Martin Lindstrom

Parameter

• Psychologie
• Sachliteratur
• Sozialwissenschaften
• Wirtschaft
• Wissenschaft

Mehr zum Buch

Lindstrom's book reveals the secrets of how companies manipulate consumers into buying their products, drawing on over 20 years of marketing experience. He introduces a new class of hidden persuaders and offers insights on their pervasive tactics and ways to protect ourselves from them.

• Sprache: Englisch
• Erscheinungsdatum: 2013
• Einband: Paperback