Marketing Management

Autoren

• Philip Kotler

Parameter

• Handbücher und Anleitungen
• Lehrbücher
• Sachliteratur
• Universitätslehrbücher
• Wirtschaft

Mehr zum Buch

The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.

• Sprache: Englisch
• Erscheinungsdatum: 2009