Marketing Management

Autor*innen

Philip Kotler
Kevin Lane Keller

Buchbewertung

4,1(4753)Abgeben

Parameter

Handbücher und Anleitungen
Lehrbücher
Sachliteratur
Universitätslehrbücher
Wirtschaft

Mehr zum Buch

"This new global edition has retained the integrity of Kotler and Keller's work, with Suzan Burton enhancing this edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate. Suzan Burton from Macquarie University, Australia" --Distributor.