C & A zieht an!

The special exhibition documented an – for the C& A company – eventful century with a targeted selection of themes from the core areas of brand names, fashion, advertising, merchandise management, staff and architecture, reflecting the fascinating diversity of the chain store company. The exhibits included, among other items, newspaper advertisements and promotional films, design drawings and pieces of clothing, architectural models and cash register systems. The assembling of the round two hundred and fifty objects and archival materials – for the most part from our own holdings – was subject to a selection that consciously emphasized the main themes with the goal of capturing snapshots of the history of the company and making it possible for visitors to experience it. It was therefore possible to focus respectively on a historical event, the zeitgeist of an era or visions and ideas that were significant in the development of the company.