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Marketing Management and Strategy

An African Casebook

Autor*innen

George Tesar

Parameter

280 Seiten
10 Lesestunden

Marketing & PR
Wirtschaft

Mehr zum Buch

Focusing on the marketing decisions of managers in African economies, this book compiles fifteen insightful case studies from scholars and executives deeply familiar with local business practices. It offers a comprehensive understanding of the unique factors influencing marketing strategies in Africa, making it a valuable resource for undergraduate and graduate students studying marketing, international strategy, and international business.