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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
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Global marketing : a decision-oriented approach, Svend Hollensen
- Sprache
- Erscheinungsdatum
- 2011,
- Buchzustand
- Gut
- Preis
- 2,39 €inkl. MwSt.
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- Titel
- Global marketing : a decision-oriented approach
- Sprache
- Englisch
- Autor*innen
- Svend Hollensen
- Verlag
- 2011
- ISBN10
- 0273726226
- ISBN13
- 9780273726227
- Kategorie
- Marketing & PR
- Beschreibung
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.