Wir senden dir das abgebildete Buch

Marketing Channels

International Edition

Autor*innen

Anne T. Coughlan
Erin Anderson
Louis W. Stern
Adel I. El-Ansary

Buchbewertung

3,9(31)Abgeben

Parameter

555 Seiten
20 Lesestunden

Handel und Verkauf
Ökonomie
Wirtschaft

Mehr zum Buch

The fifth edition of "Marketing Channels" focuses primarily on how to design, develop, and maintain effective relationships among channel members so that sustainable competitive advantages can be achieved for their respective firms, both individually and collectively.