All Marketers are Liars

Autor*innen

• Seth Godin

Parameter

• 240 Seiten
• 9 Lesestunden

• Handel
• Lebenshilfe
• Psychologische Thematik
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product

• Sprache: Englisch
• Erscheinungsdatum: 2012
• Einband: Paperback